The SWOT Analysis of Asia Grand Restaurant in Singapore

Question: Conduct the SWOT Analysis for Asia Grand Restaurant in Singapore. Answer: The SWOT Analysis of Asia Grand Restaurant in Singapore is as follows: The Asia Grand Restaurant of Singapore has a large number of strengths on its side. The restaurant offers the most popular cuisines for the people of the country and is very popular in the region. It has an elaborate menu and a large number of excellent reviews online (Hungrygowhere Singapore, 2016). The restaurant has been termed as suitable for couples and families all. The restaurant has a long history of a good reputation among the citizens and some of its dishes are loved by the people. The restaurant is easily approachable by buses and MRT as well (NAH, 2016). Its position is pretty strategic and comfortable for the people to eat at. It has an excellent ambience and aura as well. It is among the very few restaurants that has the capability to accommodate a group of even 15 people on one single table. It is considered as the best place for petting duck. The Restaurant has very few weaknesses. However, it is understood that the restaurant is usually quite and does not pose much entertainment for its customers. It is a little expensive and a normal person might not be able to afford it largely. Asia Grand Restaurant has a wide number of opportunities set ahead of itself. The restaurant was initially placed in a big hotel but after that hotel was pulled down, the restaurant had been shifted to the Odeon Towers. The biggest opportunity for the restaurant is to increase the number of dishes, add music and other entertainment units if possible, add a website that gives a better insight into the functions and the capabilities of the restaurant and the get more reviews by the people. The Restaurant may also consider the provision of home delivery and a higher availability of services for customers. As of now, the operating hours of the restaurant are lower as compared to other restaurants. The biggest threats for the restaurant include the presence of some of the most popular restaurants in the same towers. The presence of other restaurants gives the lovers of Asian food a distraction and hence the customer base of the restaurant drops considerably. References: Hungrygowher Singapore (2016). Asia Grand Restaurant. Web. Nah, M. (2016). Asia Grand Restaurant Dinner - Odeon Tower, Singapore.