Fina 307 assignment 2 Essay Example | Topics and Well Written Essays - 1000 words

Fina 307 assignment 2 - Essay Example These offer many range of credit, banking and investment products and services to customers. The clients have been empowered to have access to a franchise network that stretches coast to coast through 32 states and the District of Columbia. Consumer Real Estate Services on the other hand provides real estate products to its customers. Consumer Real Estate Services products include fixed and adjustable mortgage services for loans and residential acquisition. The Global Banking services are intended to provide a range of lending-related products and services, integrated working capital management and treasury solutions to clients, and underwriting and advisory services through the Corporation’s network of offices and client relationship teams along with various product partners. Global Banking’s lending products and services include commercial loans, leases, commitment facilities, trade finance, real estate lending, asset-based lending and direct/indirect consumer loans. Global Markets offers sales and trading services, including research, to institutional clients across fixed income, credit, currency, and commodity and equity businesses. Global Markets product coverage includes securities and derivative products in both the primary and secondary markets. Global Markets provides market-making, financing, securities clearing, settlement and custody services globally to institutional investor clients in support of their investing and trading activities. The global wealth and investment management allows for the provision of a comprehensive wealth management solutions to many of its customers. These services include investment and brokerage services, estate and financial planning, fiduciary portfolio management, cash and liability management, and specia lty asset management. The study carried out a comprehensive statistical analysis of returns of shares of a bank of America

Analyse the dramatic Essay Example for Free

Analyse the dramatic Essay Analyse the dramatic importance of the end of act one of  A View from the Bridge  Aurther Miller is play writer of A View from the Bridge who uses a range of technique to illustrate the importance of the play, such as stage directions and language.  At the end of act 1, Miller creates an atmosphere that Alfieri is weak where he says I was so powerless indicating that even a lawyer who should be confident on what to do, was clueless. Further to this there is a suspense tension on what will happen next, where Alfieri visits an old lady to question about the fate of Eddie Carbone. The last statement of Alfieri after his discussion with the lady ends with, And so I waited here which gives a sense to the audience that Alfieri himself fears that a disaster will happen and so we are curious and anxious to find out.  In the next part of the extract, it opens up as they are a big ecstatic family, as normally Catherine boosts about Rodolfo about what he did. They went to Africa once. On a fishing boat (Eddie Glances at her) its true Eddie representing Eddie doesnt really want to know what they did. As the family talk about what the 2 submarines, Rodolfo doest want to contribute in the conversation therefore he sits near Catherine while she is reading a magazine On stage while they were Talking about fishing boats Eddie especially concentrates on what Marco says and replies back to him in a very quick speed, Marco: sardines. Eddie: sure. (laughing) how are you gonna catch sardines on a hook? Seeing that the 2 boys were having an argument. Beatrice steps in and tries to change the subject.  The mood and atmosphere is very cheerful as Catherine goes on about Rodolfos adventure. Eddie then jokes about that they paint oranges to make them look like oranges Marco then reacts to eddies joke thinking that he is telling the truth. Rodolfo is helping his brother by changing the subject lemons are green there becomes a conflict between Rodolfo and Eddie .he therefore reveals his ignorance for Christ sake

Style Mirrored in the theme of As I Lay Dying :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Style Mirrored in the theme of As I Lay Dying William Faulkner in his book As I Lay Dying communicates the central theme of Independence to show his style of writing; Point of view. In As I lay Dying the theme is independence; of the family, of each character. Each of the characters independence is devised of their isolation and their individuality. In each characters chapter its their points of view, either if they are reliable or not, he shows what they are and converts it through the characters words and then to us. There are three passages in sequential order which show true isolation through their points of view are; Cora, Addie, Whitfield. These three characters have conflicts relation to one another, but each of their chapters they inform us more, while the other characters are oblivious to what really happened. In the chapter of Cora (the wife of Tull, a religious woman in the area, who disapproves of Addie) she spends the finals hours of Addie’s life with her. There was a flashback to when they were having a conversation of religion, how Addie was judging rather then leaving it up to God. Addie was vain and proud of it, and she realized that Jewel was her favorite and most appreciative. That Jewel is her God â€Å"He is my cross and he will be my salvation.† Cora is independent to this family; she has nothing in common but their location. They Bundren family is not religious compared to Cora, Cora seems as a missionary trying to convert this family into believers. But even thought The Cora and the family don’t see eye-to-eye, she thinks that she needs to be there to explain religion.

Fall of Rome :: Ancient Rome Roman History

Fall of Rome Essay: Why was it possible for Rome to become an empire and last so long. What were the reasons for it's fall? Rome was one of the greatest empires of the ancient world. The early Roman state was founded in 509 B.C. after the Romans drove out the hated Etruscan king. By this time Rome had already grown from a cluster of small villages to a small city. Little did the settlers know that this was the beginning of one of the greatest and largest empires ever known. After Rome established itself, they were determined to never again be ruled by a monarch. The Roman setup a new government called a republic. Romans thought a republic would keep any individuals from gaining too much power. Later Romans looked back with enormous pride on the achievements of the early republic. Between 509 B.C. and 133 B.C., Rome adapted the government to fit the need of the people it served. It also developed the military power to not only conqueror not only Italy, but also the entire Mediterranean world. In the early republic power was controlled by the patricians, the land holding upper class. Senators, who served for life, interpreted laws and issued decrees. In the event of a war the senate might elect a dictator who ruled for only six months in time of emergency. Julius Caesar emerged. He was able commander who led many conquests for Rome. In 59 B.C. Caesar set out for a new conquest. After nine years of constant fighting, he finally conquered Gaul. Pompey grew jealous of his achievement and had the senate order him to disband his forces and return to Rome. Caesar secretly crossed the Rubicon and killed Pompey then entered Rome. After crushing many rebellions, Caesar forced the senate to make him a dictator. Caesar launched many reforms such as public work programs and giving land to the poor. According to legend those in the senate murdered Caesar on March 15. Caesar's Grandnephew, Octavian, and Marc Anthony joined forces to capture his killers. However bitter feuds grew it soon became a battle for power. After the Pax Romana ended, the next 100 years were in political turmoil. In one 50-year period, at least 26 emperors reigned and only one died of natural causes. At the same time high taxes used to support the armies began to anger the people. During this Germanic tribes were attacking the outskirts of the Roman Empire.

Disadvantages of Genetically Modified Food Products Essay

British scientific researchers demonstrated that genetically modified DNA from crops can find its way into human gut bacteria, raising possible health concerns. This is because antibiotic-resistant marker genes are inserted with GM material, which could cause a person to be resistant to antibiotic medicines. The study was conducted at Newcastle University on seven human volunteers who, in the past, had their lower intestine removed and now use colostomy bags. After eating a burger containing GM soy, researchers compared their stools with 12 people with normal stomachs. They found â€Å"to their surprise† that â€Å"a relatively large proportion of genetically modified DNA survived the passage through the small bowel. † None was found in people who had complete stomachs. To see if GM DNA might be be transferred via bacteria to the intestine, they also took bacteria from stools in the colostomy bags and cultivated them. In three of the seven samples they found bacteria had taken up the herbicide-resistant gene from the GM food at a very low level. Michael Antonio, a senior lecturer in molecular genetics at King`s College Medical School, London, said that the work was significant because the researchers demonstrated that you can get GM plant DNA in the gut bacteria, which was previously considered to be not possible. Antonio said the research suggests that antibiotic marker genes could spread around the stomach and compromise antibiotic resistance. If this were to happen, a person could be immune to beneficial antiobiotic medicines. Marker genes are inserted into GM plants to allow identification of GM cells or tissue during development. The House of Lords has called for them to be phased out as swiftly as possible. The research was conducted at the request of the UK’s Food Standards Agency, which released a statement saying the research, â€Å"concluded that the likelihood of functioning DNA being taken up by bacteria in the human or animal gut is extremely low. † * Genetically modified foods may gain undesirable properties. * The preservation of genetic variety in one specie is difficult. The technology make farmer to produce only one type fertile plants. * The technology may cause undesirable degeneration. So, surprisingly, low quality products may be obtained. * Genetically modified foods may change the microbial flora of the soil. It may cause deperdition of essential microorganisms on soil. This ruin natural balance. * When genetically altered microorganisms are consumed with food products, they may consolidate with human or animal organism. His combination may cause deperdition, metamorphosis, or any other strange organisms. * If the foods which were made antibiotic resistant by gene technology are consumed, it may give the same property to human. This cause failure of antibiotic-based treatments. * By this technology transferred genes may contaminate to other organisms undesirably. This may cause biologic disaster. * As a ring of nature chain, insects may be influenced by genetically modified foods and insects can develop resistant mechanism. * Even beneficial foods that carry toxic effect genes can cause human illness. * There is a risk of formation one kind of flora. * Other organisms in the same medium may be influenced by genetically modified foods. Video Transcription. This transcription will have some mistakes because it is partially automated. Hey guys! This is Heather from HealthyEatingStartsHere. com. Today I wanted to talk to you about the disadvantages of genetically modified food. I do mention genetic modification every so often and to be on the lookout for it and that’s one of the reasons why I buy organic foods. And whenever I mentioned I always got a lot of question what it is? Why is it bad? All that kind of stuff! So first of all let’s look out what exactly it is. Genetic modification is when a scientist, genetic engineer goes into the actual DNA of a seed and changes something about the DNA. What it is depends on what they are trying to do. Often in food crops what they’re doing is they’re slicing in a little bit of some other species of plant or animal into the seed for certain traits that they want that plant to have. So if you are a vegan and you’re concern about animal rights and the use of animal products in your food, you wanna be really careful about genetically modified food because they might have some animal genes place in. And that involves not only the animal gene but obviously they are taking it from somewhere so there is some kind of animal experimentation going on. Aside from that, another thing that often comes up in question of what’s the difference between genetic modification and hybridization? Because people have been making hybrids for a long time, is that bad? Well, the difference is with hybrid foods what they’re doing is that they are taking two plants and they’re putting them together, kind of like mating them and producing a slightly different second generation off spring. So, it’s different because they’re not going actually on the actual DNA of the seeds and changing things mechanically. They are cross breeding and hybridization have been going on for a long long time since the beginning of agriculture really and genetic modification is very very new. It only started being experimented with in the late 1980’s and then it’s only been on the commercial scale since the late 1990’s. So not a lot of time they have been gathering data on what the long term effects are and that is one of the main disadvantages that people talk about with genetic modification. Today I want to focus more on the positive and look at what can we come up with as better solutions to whatever it is that people are trying to which are like genetic modification. If you want to read more about the disadvantages, I did write about them in my blogs, you can check that out at HealthyEatingstartsHere. com but again let’s take a look on the positive. The benefits that people are going for in genetic modification, one of the first one is the resistant to pesticides and herbicides. What happens there is well let’s take the biggest example which is Roundup ready crops. Roundup is a chemical that is a herbicides so it kills plants. You probably heard of it, people use it on their lawn, stuff like that and basically just wipes everything out. And what’s the company that produces Roundup called Monsanto wants to do is allow farmers to go out and spray field of crops and have Roundup kill all of the weeds that they don’t want but leave the crops growing. So what they do is they go onto the seeds of these major crops and changed it so that Roundup does not kill them. So that’s one of the biggest and first uses of genetic modification and the solution there if you look at organic food production, the bases behind the whole process is about making plants healthy, making the soil healthy first so that it grows healthy plants and those healthy plants won’t have diseases won’t get pests and will grow in healthy soil and the weeds won’t even be a problem. So it eliminates the need for these Roundup ready crops, I mean it’s more complex than that but that’s the – the basic idea is let’s look at what we want and create that rather than taking how things are and kind of putting a band aid on it and trying to make it better. So you can read a little more about this over at my blog, go check that out but I wanna hear from you guys. Leave me a comment and let me know what you think about genetically modified foods. And whether you think there are some major disadvantages, whether you think they’re important, what you think are some good solutions that would be really awesome thing hear from you guys, what you think some better ways of doing things would be so let me know and I’ll see you guys next time. < p>Hey guys! This is Heather from HealthyEatingStartsHere. com. Today I wanted to talk to you about the disadvantages of genetically modified food. I do mention genetic modification every so often and to be on the lookout for it and that’s one of the reasons why I buy organic foods. And whenever I mentioned I always got a lot of question what it is? Why is it bad? All that kind of stuff!   first of all let’s look out what exactly it is. Genetic modification is when a scientist, genetic engineer goes into the actual DNA of a seed and changes something about the DNA. What it is depends on what they are trying to do. Often in food crops what they’re doing is they’re slicing in a little bit of some other species of plant or animal into the seed for certain traits that they want that plant to have. So if you are a vegan and you’re concern about animal rights and the use of animal products in your food, you wanna be really careful about genetically modified food because they might have some animal genes place in. And that involves not only the animal gene but obviously they are taking it from somewhere so there is some kind of animal experimentation going on. Aside from that, another thing that often comes up in question of what’s the difference between genetic modification and hybridization? Because people have been making hybrids for a long time, is that bad? Well, the difference is with hybrid foods what they’re doing is that they are taking two plants and they’re putting them together, kind of like mating them and producing a slightly different second generation off spring. So, it’s different because they’re not going actually on the actual DNA of the seeds and changing things mechanically. They are cross breeding and hybridization have been going on for a long long time since the beginning of agriculture really and genetic modification is very very new. It only started being experimented with in the late 1980’s and then it’s only been on the commercial scale since the late 1990’s. So not a lot of time they have been gathering data on what the long term effects are and that is one of the main disadvantages that people talk about with genetic modification. Today I want to focus more on the positive and look at what can we come up with as better solutions to whatever it is that people are trying to which are like genetic modification. If you want to read more about the disadvantages, I did write about them in my blogs, you can check that out at HealthyEatingstartsHere. com but again let’s take a look on the positive. The benefits that people are going for in genetic modification, one of the first one is the resistant to pesticides and herbicides. What happens there is well let’s take the biggest example which is Roundup ready crops. Roundup is a chemical that is a herbicides so it kills plants. You probably heard of it, people use it on their lawn, stuff like that and basically just wipes everything out. < p>And what’s the company that produces Roundup called Monsanto wants to do is allow farmers to go out and spray field of crops and have Roundup kill all of the weeds that they don’t want but leave the crops growing. So what they do is they go onto the seeds of these major crops and changed it so that Roundup does not kill them. So that’s one of the biggest and first uses of genetic modification and the solution there if you look at organic food production, the bases behind the whole process is about making plants healthy, making the soil healthy first so that it grows healthy plants and those healthy plants won’t have diseases won’t get pests and will grow in healthy soil and the weeds won’t even be a problem. So it eliminates the need for these Roundup ready crops, I mean it’s more complex than that but that’s the – the basic idea is let’s look at what we want and create that rather than taking how things are and kind of putting a band aid on it and trying to make it better. So you can read a little more about this over at my blog, go check that out but I wanna hear from you guys. Leave me a comment and let me know what you think about genetically modified foods. And whether you think there are some major disadvantages, whether you think they’re important, what you think are some good solutions that would be really awesome thing hear from you guys, what you think some better ways of doing things would be so let me know and I’ll see you guys next time. A lot of people aren’t clear on what exactly genetically modified food is. Very simply, it’s food that’s been changed on a genetic level through genetic engineering. The process usually involves splicing in a gene from a different species of plant or animal to take advantage of certain traits. Hybridization causes some confusion here, since it’s also a way of breeding plants (or animals) for certain traits. The difference is that hybrid food is created through cross-breeding two plants into a second generation. Genetic modification is done directly in the DNA of a seed. The main benefits producers are going for in genetically modifying food plants is a resistance to pesticides and herbicides, better tolerance of extreme weather conditions (like drought), longer shelf lives, and an increase of certain nutrients (like vitamin A-infused rice). That all sounds good on paper, but there are some serious disadvantages of genetically modified food. The most blatant one is that this GM seeds are already in widespread use in the industrial agriculture food chain without having had long-term testing. They only started small scale experiments in the late 1980’s, and large scale operations started in the late 1990’s. The future effects on our health, our environment and the sustainability of our food crops aren’t easy to predict in the best of times, but GM foods and crops throw a real curveball in the mix. Because they are a fundamentally new organism, there’s a lot of speculation that GM foods are treated as allergens – foreign invaders – by our bodies. There’s also the potential of splicing in a gene that is a natural allergen. The disadvantages of genetically modified food don’t stop at health and environmental concerns. There are some serious social justice issues, where farmers in developing nations (and even those in rich countries) are generating massive profits for large corporations without any gains for themselves. In fact, lots of farmers in India kill themselves because they just can’t see a way out of the downward spiral of paying for seeds that require paying for pesticides and fertilizers and machinery, then paying for more seeds and now having to pay for irrigation systems because their land is drying out†¦ Now, that’s just a quick overview of the disadvantages of genetically modified food. I don’t really like to dwell too long on the negative side of things, but sometimes it’s important to know why you don’t do certain things. What I much prefer looking at is the positive side of what you can do instead. If you look at the benefits of GM crops, there isn’t a need to use genetic modification to get them. Organic methods of growing food are about making plants optimally healthy, so that they don’t need pesticides, fertilizers or herbicides. Growing healthy plants from healthy soil also makes for higher nutrient levels, and getting a variety of healthy foods is a better way of getting nutrients than protein-enhanced sweet potatoes or vitamin A-enhanced rice. Growing food in polycultures (lots of different types of plants together) rather than massive monocultures (like the enormous fields of corn or soy beans you see all over North America), and using different varieties of plants brings biodiversity that can better withstand extreme environmental conditions. It’s like building diversity in your investment portfolio – having a wide variety of stocks helps lessen the impact of one or a few companies crashing. Local food systems make shelf life less of an issue. Besides, do you really want to eat rice that could last for a few years? When the farmers are the ones who are starving, there is something seriously wrong in our food supply chain. My main question is this: If there are so many unknowns and disadvantages of genetically modified food, why don’t we put our efforts into better solutions – ones that address the root of the issues? The best way to avoid the disadvantages of genetically modified food is to grow your own – and if you don’t have space or time for a vegetable garden, a jar of sprouts on the windowsill is still awesome. If you need pointers, you can watch me show just how easy it is to grow alfalfa sprouts at home. Want to know it? Answers to life’s questions Want to know it? This blog has a little bit of everything to challenge your mind and find answers to life’s questions. Home Disadvantages of Genetically Modified Food By: Want To Know It Photo Credit wheat field image by Soja Andrzej from Fotolia. com Genetic engineering has been practiced in the form of selective breeding throughout the history of agriculture. However, the discovery in 1953 of the structure of DNA gave scientists the ability to insert genes from one life form into those of a completely separate life form, thus arriving at the modern genetic engineering movement. Genetic engineering is fraught with controversy regarding its ethical and moral implications and health effects. Cancer Genetically modified foods share certain toxic effects on the liver, pancreas, kidneys and reproductive system that may cause cancer in these organs, according to a Greek study published in the February 2009 â€Å"Critical Reviews in Food Science and Nutrition. † The widespread use of recombinant growth hormone — a genetically modified substance — in the agricultural industry is associated with increases in IGF-1, a growth hormone that, in excess quantities, can lead to cancer. Sponsored Links Humanization Special Rapid, Powerful, Full length IgG Short time only End-of-Year Pricing www. BioAtla. com Allergy Allergic reactions to genetically modified foods may arise due to the presence of proteins derived from the plant or animal used to modify the food, according to a U. S. study published in the July 2009 â€Å"Toxicological Sciences. † Current safety standards involve evaluation of the foreign proteins for allergenic potential, and a database of known allergenic proteins has been compiled, along with computer programs for assessing potential allergenicity of proteins. Additionally, animal and non-animal testing methods are being developed to assist in the process of screening for allergenicity. Intestinal Immunity Genetically modified corn caused an immune reaction in mice in an Italian study published in the December 2008 â€Å"Journal of Agricultural and Food Chemistry. † Mice fed genetically modified corn for 30 days showed altered levels of white blood cells; interleukins, a category of protein molecules that regulate immune function; and MIP-1beta, a chemical produced by certain white blood cells that initiates inflammation. The researchers noted that young and old mice were similarly affected by the modified corn. Endometriosis Rising rates of endometriosis coincide with increased consumption of genetically modified foods over the last decade, according to a Canadian report published in the December 2010 â€Å"Gynecology, Obstetrics and Fertility. † The presence of pesticide residue and foreign proteins in genetically modified foods may be the culprit, say the authors, citing the â€Å"low-dose hypothesis† that accumulation of toxins, along with added chemicals for the stabilization and delivery of pesticides designed for use with genetically modified foods, multiply the risk factors and could be harmful for their immune-toxic effects and ability to disrupt the endocrine system. Read more: http://www. livestrong. com/article/345554-disadvantages-of-genetically-modified-food/#ixzz2G2YGRNlT. Genetically modified food has been on the market since the early 90’s and since that time has attracted both positive and negative attention. Many people believe genetically modified food to be unsafe for human consumption and a hazard to the natural environment. There have been numerous studies undertaken to determine the risks involved with genetically engineering foods. As yet no set conclusions have been reached about the risk involved with genetically engineered food and strict guidelines have been established to regulate the genetically modified foods that can be sold to the consumer. What is Genetically Modified Food? Genetically modified food is food that has been altered at the DNA level. This is done by very precise genetic engineering techniques developed by scientists. In general the aim of genetically modifying food is simple, either to make the food more marketable or make it easier to produce. Most food that is genetically modified are plant products or vegetables such as soybeans, corn and tomatoes. The genetic modification of crops happened prior to scientific engineering via breeding and cross pollination. This method is still used to create crops that are more resistant to pests or to produce plants that yield bigger harvests. Scientific genetic engineering allows for a specific gene to be taken from one organism and transplanted into another. The gene responsible for making a plant resistant to pests can be quickly and efficiently transplanted into another plant allowing it to gain this resistant property. Disadvantages of Genetically Modified Food. †¢ There have been numerous criticisms leveled at genetically modified produce and it is important that we as the consumer are informed about the possible drawbacks of a product. †¢ Changing plants may have lasting effects on other organisms in the ecosystem. The change in a plant may cause it to be toxic to an insect or animal that uses it as its main food source. †¢ Due to the widespread use of insect resistant genes in crops the insects may become resistant to the genetic modifications. This would cause a widespread loss of crops and plants that have the natural immunity leading to a loss in biodiversity. †¢ Breeding and cross pollination across unintended species could occur resulting in things such as insect resistant weeds. †¢ Cross pollination can also occur across crops that are not genetically modified leading to lawsuits about who owns the GM technology and seed. The same thing can happen between organic crops and genetically modified crops making it difficult to maintain an organic status. †¢ A huge concern is that genetic modification could cause allergies in humans due to gene modification of plants. People may find that they are now allergic to other food products – people because they contain a gene from the allergen they have. One example is the use of a Brazilian nut gene in corn. †¢ Some studies have shown that it may affect the human digestive system in a number of ways. The incorporation of substances that may interact badly with one another in food or in fact be poisonous to people may happen. The modification of certain genes may make some plant substances difficult to digest at all. †¢ A major economical concern is that the control of world food sources may be limited to large companies because they own the GM seeds and have the money to start and finish the accreditation process. †¢ Genetic modification can also make it difficult to know what you are eating, as a plant could contain animals products via genetic engineering. This could cause issues for those with dietary restrictions and religious commitments. Related Articles.

Free Essays on Fish As A Hero In Cloudstreet

Cloudstreet- Fish as a hero â€Å"Hero- Man of superhuman strength, courage or ability, favoured by the gods; later regarded as intermediate between gods and men, and immortal.† (The New Oxford English Dictionary) By definition of hero in A Glossary of Literary Terms (pg139) a hero is â€Å"the chief character of work, of whom our interest centres† and this hero must have one of many factors including conflict concerning â€Å"the circumstances that stand between him and the goal he set himself.† A hero must also be fighting for a worthy cause. The two definitions demonstrate two sides of a true hero. The dictionary definition defines a character describing the characteristical attributes of a hero, where as the literary terms definition is defining a heroic character by his role in a text. Fish satisfies both definitions of a hero. Fish linked to God and his innocence; -Samson (Fish’s real name, and Sam Pickles real name), in bible Samson loses his (hair) to gain something much greater then was possible without this loss, he becomes a hero -Fish is related to the symbol of Jesus and Jesus being the fisher of man - Lamb is innocence and Jesus being a shepherd -Drowns and is ‘cleansed’ (baptismal imagery) - Retarded at the maturity of a child, therefor maintains innocence throughout the story -Talks in tongues (wedding and in sleep) understands the pigs language of tongues -Jesus is â€Å"the water man†(pg119); he gave Fish the opportunity to help his family -Fish discuss’ his omniscience (pg424) -Medically fish is not retarded (pg67) -In his omniscience reveals he has a purpose to help his family â€Å"Lester, Rose, Red- I cant stop it for you† -He has a take and must fulfil this before he ‘returns’ to the water; Fish urges for the water and responds not yet (pg120), (pg146) still yearns for water Fish’s task to unite the family; -Fish was the cause for the move to Subiaco and for ... Free Essays on Fish As A Hero In Cloudstreet Free Essays on Fish As A Hero In Cloudstreet Cloudstreet- Fish as a hero â€Å"Hero- Man of superhuman strength, courage or ability, favoured by the gods; later regarded as intermediate between gods and men, and immortal.† (The New Oxford English Dictionary) By definition of hero in A Glossary of Literary Terms (pg139) a hero is â€Å"the chief character of work, of whom our interest centres† and this hero must have one of many factors including conflict concerning â€Å"the circumstances that stand between him and the goal he set himself.† A hero must also be fighting for a worthy cause. The two definitions demonstrate two sides of a true hero. The dictionary definition defines a character describing the characteristical attributes of a hero, where as the literary terms definition is defining a heroic character by his role in a text. Fish satisfies both definitions of a hero. Fish linked to God and his innocence; -Samson (Fish’s real name, and Sam Pickles real name), in bible Samson loses his (hair) to gain something much greater then was possible without this loss, he becomes a hero -Fish is related to the symbol of Jesus and Jesus being the fisher of man - Lamb is innocence and Jesus being a shepherd -Drowns and is ‘cleansed’ (baptismal imagery) - Retarded at the maturity of a child, therefor maintains innocence throughout the story -Talks in tongues (wedding and in sleep) understands the pigs language of tongues -Jesus is â€Å"the water man†(pg119); he gave Fish the opportunity to help his family -Fish discuss’ his omniscience (pg424) -Medically fish is not retarded (pg67) -In his omniscience reveals he has a purpose to help his family â€Å"Lester, Rose, Red- I cant stop it for you† -He has a take and must fulfil this before he ‘returns’ to the water; Fish urges for the water and responds not yet (pg120), (pg146) still yearns for water Fish’s task to unite the family; -Fish was the cause for the move to Subiaco and for ...

media essay

media essay media essay Spiros Souliotis The media of the modern world which includes newspapers, radio, television and the internet, has the ability to not only influence the effects of disaster, but to greatly mitigate them. Media itself is responsible for presenting information to the public while also respecting victims. In this respect, the media is a failure, as its disregard for the victims’ rights or privacy is becoming increasingly prevalent therefore, preventing it from influencing the effects of disasters in a positive way. A tragic event that stirred the nation and was considered one of the media’s failures to influence the effects of a disaster, was the Columbine High School shooting. The media covered the event, but did not do so objectively. Failing to realize the â€Å"big picture† and focusing on one â€Å"little corner of the picture† the event was reported inadequately and truly unfaithfully. Furthermore, Anup Shah highlights how the media should be carrying ou t its public service by making informed reports. â€Å"Instead of inadequate and sensationalist coverage such as the Columbine School shooting, the media should be striving for the objective and complete coverage it pretends to present.† It quickly becomes apparent that the media is developing a terrible notoriety when it comes to reporting on disastrous events. In the â€Å"Privacy Piercers† by Robert Lissit, the media is accused of doing nothing to aid disaster vitcims but instead seeks to siphon any and all information out of an individual or hroup before its competitors do. Therefore, the quality and credibility of the reports deteriorate, and victims of a disaster are treated with minimal respect. Taking the victims of the Pan Am 103 flight crash and the residents of Lockerbie, Scotland as an example, the event caused the friends and families of the victims to be subjected to a â€Å"media melee† and â€Å"intrusive reporting.† The crudeness and bord erline criminality of the media can also be traced back to Hurricane Katrina where the overindulgence of reporting caused the public to become unsympathetic to the relief effort, thus causing more harm than good. The media does not always

Life is Beautiful essays

Life is Beautiful essays Throughout the course of history there have been events for which we are immensely proud of, and events that make us sick to our stomach. One such sickening time period was in the late 1930's and early 1940's during World War II when Nazi Germany strategically eliminated people of the Jewish faith. Because the events of World War II evoke such strong emotions, there have been many films made portraying the brutal carelessness for life that many Germans had. Usually these films take a completely serious approach to this issue, however Life is Beautiful does not. In 1997 Director Roberto Benigni released this movie to provide a never before seen viewpoint of the holocaust. Combining romance, comedy and tragedy, Life is Beautiful won three Oscars including best picture in 1997. It takes place in Italy for the first half of the movie where the main character, Guido Orefice, enjoys life to its fullest in an Italian city. Through a series of romantic and humorous events he meets the love of his life and they are on the verge of living happily ever after. That is where the movie changes face and Guido and his son, both Jewish, are taken by the Nazis. When his wife realizes what has happened, she demands to board the train to the concentration camp as well. In an effort to explain to his son what is happening to them, Guido makes up an elaborate story to satisfy his sons questions. Things appear to be improving for the family when Benigni meets a friend of his at the camp, only to find out he is a Nazi and will not help them. Then the war ends and it looks as if they can escape until Guido is captured and then killed. Thanks to Guidos ultimate sacrifice his son and wife are re-united in the end. Life is Beautiful was very accurate in terms of setting and costumes it used. Using bright and vivid colours at the beginning accentuated how great Guidos life was i...

Research paper for case study about Tort and Negligence (course Legal

For case study about Tort and Negligence (course Legal Foundation for Accountants) - Research Paper Example A tort law can be described as a civil wrong not arising from a contract and in the case of negligence, one should owe due consideration to one’s neighbour (Capiro Industries vs. Dickman 1990). Negligence therefore, can be described as the act of doing something a reasonable man would not do and a plaintiff must prove in such a case that the defendant owes a duty of care (Donoghue V. Stevenson 1932). In this case, it is of paramount importance for the claimant to be able to prove that the negligent behaviour of the defendant which is Bull Pty Ltd would have caused the loss of the lucrative contract to supply the toys in order to win the claim that the subsequent loss after the action of the Dan could have been avoided in the event that he would have acted within reasonable limits. There are traditionally four elements of the tort of negligence which the plaintiff has to prove in order to be successful in winning the claim. There is need to prove that the defendant owed the plaintiff a duty of care, the defendant breached that duty by falling below expected standards, the defendant’s conduct caused the plaintiff to suffer physical or economic harm and the harm suffered by the plaintiff was reasonably foreseeable (Name of author and year). The four stage test has been reformed by statutory civil liability reforms in all States and Territories where recovery for loss in that situation must not be excluded by the statute. As going to be discussed in detail below, Kids P/L can establish the four elements of negligence. The House of Lords in the case of Capiro Industries vs. Dickman (1990), proposed the adoption of the following conditions where the three stages should be taken into consideration which include; foreseeability, proximity as well as reasonability. In some cases it may not always follow that a duty of care

IKEA Business Ethics Dilemma Case Study Example | Topics and Well Written Essays - 2250 words

IKEA Business Ethics Dilemma - Case Study Example Thus, the main dilemma is how to respond to consumer's social demands and expectations and meet social responsibility in marketing. For IKEA, consumer citizens are pressuring business to achieve higher levels of social and ethical responsibility. Why should corporations, and especially marketers, respond to these new demands Part of the answer lies in business concern with the "threat" of more governmental regulation. This is the argument which goes, "If we don't, government will" (Singer 12). But part of the reason why business is moving to higher levels of social performance is to be found in consideration of the ethics of the situation. Socially responsible behavior on the part of the firm can be justified by standards of rightness as well as of economics and the law. It may be sound business practice, as well as morally right, for a marketer to attempt to meet socially responsible performance standards. The pressures imply the development of rules and standards by which business actions may be judged as "right" or "wrong". In other words, ethical decisions under free enterprise are "moral decisions", impelle d by social sanctions, but modified by economics and environmental requirements (Velasquez 45). The growing professionalism in marketing is also stimulating the development and acceptance of pervasive "socially conscious" standards of ethics. Some insights into the changing social and ethical responsibilities of marketing are explored (O'Neill & Hern 129; IKEA Home Page 2008). In IKEA, expenditure of time and resources on such issues is still regarded by some managers as wasteful or as time spent on peripheral issues. However, allocating resources to such issues is no longer a matter of option. These questions are not on the periphery of corporate planning, but an inescapable part of corporate planning and concern. The partial answers existing in accounting-economics terms do not satisfy growing concern with the corporation as a means to a social end--improving the quality of life. The quality of life issue is the major problem confronting business now (Singer 17). Meeting the issue will require management commitment and time, will be costly, and frustrating, but necessary. Corporate presidents can expect to spend more time on the quality of life issues--on consumer/environmental and social concerns--than their predecessors. Management's new task is to balance traditional profit and rate of returns on investment criteria with new definitions of social cost s, social purpose, and social conscience (O'Neill & Hern 129). The starting point for socioindustrial progress analysis is not to be found in corporate traditions or corporate history or even industrial history. The starting point is to relate social progress of the corporation to national goals and to the social indicators being developed to evaluate the attainment of these goals (Velasquez 32). This approach sounds like socialism to some. It is not. Social progress was once considered to be a national by-product of economic progress. Society believed that social progress was achieved through continued economic growth and progress. The accumulation of material wealth and affluence is no longer automatically equated with social progress by a growing number of influential Americans. Public

CAPITAL PUNISHMENT Essay Example | Topics and Well Written Essays - 500 words - 1

CAPITAL PUNISHMENT - Essay Example eath penalty believe that the right of living for all people, even convicts and killers, is the basic human right that should be respected and so the death penalty should be replaced by other forms of punishments, such as life imprisonment. On the other hand, the proponents of the death penalty believe that it is important because it serves as a tool for deterring would-be criminals and murderers. Although the right of living for all people is the basic human right that should be respected, the role of the capital punishment in saving people’s lives and deterring would-be criminals and murderers is undeniable. Capital punishment is in the benefit of all humanity because it "affirms life." Executing the life of the criminal would preserve the rights of hundreds or even thousands of people because would-be criminals, murderers or terrorists would be deterred if they know that they may be punished via a death penalty. On the contrary, abolishing the death penalty may encourage criminals to commit any number of murders as they know that they will not be killed if they are caught. On that basis, the death penalty preserves and elevates the lives of human beings, while failing to kill a murderer or a terrorist is in fact a humiliation of the victim. This is asserted by many thinkers, such as Edward I. Koch, in his article which is entitled "Death and Justice: How Capital Punishment Affirms Life," who argues that when the justice system shrinks back "from justly punishing the murderer, the victim dies twice" (Koch). Moreover, capital punishment is vital for any justice system because abolishing it may encourage criminals to commit any number of murders as they know that they will not be killed if they are arrested. In that sense, the capital punishment preserves and elevates the lives of human beings, while failing to kill a murderer or a terrorist is in fact a humiliation of the victim. This leads many proponents to the capital punishment to argue that when the

Three Newspaper Eras Essay Example | Topics and Well Written Essays - 750 words

Three Newspaper Eras - Essay Example 27). Innovations in printing, combined with the interest that was generated by current events, created increased readership and a need for more consistent reporting. According to Dietrich (2010), the political events that surrounded the American Revolution changed the nature of the newspaper industry. Until this time, newspapers consisted primarily of notices of events and advertisements. However, with the interest that was generated in the politics of the colonies versus the British government, reporting began to arise in which the political events were related in story form. Stories of the war began to be printed for the public that was greatly interested in what was occurring. The period from the end of the American Revolutionary War until the 1850’s saw a rise in partisan writing as the partisan press era dominated the newspaper industry. They battles between the Federalists and the Anti-Federalists were fought within the press as positions were declared and sides were taken. However, during the 1850’s the newspaper industry found it could increase its circulation by creating pieces that were more unbiased than within partisan based writings. The objective of increased readership to promote profit provided for newspaper writing that no longer took a political stand, but reported Freedoms Journal was the first African American newspaper. It was first published in 1827 and was followed by as many as forty other African American publications. The North Star, a publication begun by Fredrick Douglas in 1847, was dedicated to the cause of abolition. It was titled The North Star because the slaves who escaped captivity used the north star as a guiding light(LaRose & Straubhaar, 2009, p. 95). The first Native American Press was begun in 1828 with the Cherokee Phoenix which was put out in 1828. However, it was only a year later when the American government, founded on the principles of the Declaration of Independence which

Harmonization and Financial Reporting Coursework

Harmonization and Financial Reporting - Coursework Example That seemed far from a sure thing last spring, w. hen the Financial Accounting Standards Board (FASB) solicited comments on the AICPA's new "comprehensive "model f business reporting" and so endowed it with a faint whiff f reality. The timing seemed right. At the Securities and Exchange Commission (SEC), commissioner Steven M.H. Wallman was already lending tacit support to the concept by publishing articles and hosting conferences on his own ideas for an expanded system that would include improved disclosure f intangible assets. Meanwhile, SEC chairman Arthur Levitt had just successfully lobbied the Financial Accounting Foundation (FAF) to give one f the seats held by the Financial Executives Institute (FEI) to a public-sector trustee. The FAF oversees FASB, f course, and what small voice preparers had in directing the views f FASB was further diminished. Finally, many preparers had concluded that FASB, as demonstrated by the onslaught f new standards it had issued in recent years, w as hardly worried about complaints that financial executives were overburdened. And yet, like a baseball team that has just captured a wild-card ticket to the playoffs, the preparer community appears to have enjoyed a turn f luck. After reviewing the AICPA's arguments for a new reporting model and listening to comments from users and preparers f financial statements, both in written and oral testimony, FASB chairman Dennis Beresford has concluded that, for now anyway, it's just too much. "While it is dangerous to generalize about such letters and meetings," Beresford says, "my feeling is that most f our constituents aren't interested in wholesale changes to our current financial reporting system." And FASB, it seems, is not interested in tackling any major overhaul f the status quo. "My prediction," says Beresford, "is that FASB is going to be quite cautious about expanding its role beyond traditional financial statement matters." The Complicating Factors FASB has good reasons for tabling the issue. For one thing, Beresford's second five-year term expires in June, and many observers think the Board will be reluctant to take on any major new projects until a new chairman is installed. In addition, FASB's current agenda is jam-packed with such projects as derivatives disclosure, segment reporting, and comprehensive income. While FASB agreed to review the future f financial reporting as part f its first strategic plan, adopted last April, so far it has been reluctant to for-realize the creation f a new financial reporting model as a working project. And whatever decision is made about the future f reporting has to be made with an eye toward possible U.S. acceptance f new international accounting standards--which isn't expected for at least several more years. All in all, this is not what the AICPA had in mind when its Special Committee on Financial Reporting, chaired by Edmund Jenkins, issued its voluminous report a little over two years ago. The committee said then that current financial statements were no longer providing users with the information they needed to make smart credit and investment decisions, and were

Three Newspaper Eras Essay Example | Topics and Well Written Essays - 750 words

Three Newspaper Eras - Essay Example 27). Innovations in printing, combined with the interest that was generated by current events, created increased readership and a need for more consistent reporting. According to Dietrich (2010), the political events that surrounded the American Revolution changed the nature of the newspaper industry. Until this time, newspapers consisted primarily of notices of events and advertisements. However, with the interest that was generated in the politics of the colonies versus the British government, reporting began to arise in which the political events were related in story form. Stories of the war began to be printed for the public that was greatly interested in what was occurring. The period from the end of the American Revolutionary War until the 1850’s saw a rise in partisan writing as the partisan press era dominated the newspaper industry. They battles between the Federalists and the Anti-Federalists were fought within the press as positions were declared and sides were taken. However, during the 1850’s the newspaper industry found it could increase its circulation by creating pieces that were more unbiased than within partisan based writings. The objective of increased readership to promote profit provided for newspaper writing that no longer took a political stand, but reported Freedoms Journal was the first African American newspaper. It was first published in 1827 and was followed by as many as forty other African American publications. The North Star, a publication begun by Fredrick Douglas in 1847, was dedicated to the cause of abolition. It was titled The North Star because the slaves who escaped captivity used the north star as a guiding light(LaRose & Straubhaar, 2009, p. 95). The first Native American Press was begun in 1828 with the Cherokee Phoenix which was put out in 1828. However, it was only a year later when the American government, founded on the principles of the Declaration of Independence which

Understanding Best Methods in Evidence-Based Practices in Healthcare Research Paper

Understanding Best Methods in Evidence-Based Practices in Healthcare and for Nurses - Research Paper Example In today’s medical world, electronic clinical information systems (ECIS) are now found in every hospital and clinic setting, allowing for nurses and doctors to quickly access information electronically and apply solutions immediately at the patient’s bedside. When medical staff are able to complete forms and search for information electronically using national standard code terms (or SNLs) on hand-held devices, this eliminates the older practices of having to return to one’s desk to look up information in books and office folders and then notate everything on paper. Eliminating excess time by having portable access to electronic medical information databases on the go, provides the environment in all clinics and hospitals of quickly and accurately providing efficient solutions and operations for all concerned (Allread et al., 2004). The ability for nurses to conduct research also provides the development needed for gaining experience in addressing clinical questi ons about cases and confronting ethical issues (Webb, 2011). Clinical research also provides opportunities to build a strong foundation of scientific information and knowledge, particularly applicable to clinical settings. Research in evidence-based systems also provides opportunities in developing processes within the nursing management sector as part of delivering better information and infrastructure in hospitals and clinics, between management and staff and between management, staff, and patients (Webb, 2011).

European History Essay Example for Free

European History Essay During the time period of the late sixteenth century to the late eighteenth century the concept of what nobility is and what it was conceived to be varied greatly as more modern thoughts developed and desperation of monarchs grew to meet such demand. The arguments related to nobility differed greatly, but these were the most crucial; the difference between the sword and the robe and the right to even hold such a position at all. The nobles from military decent (the sword) have an extensive lineage that allows them to perform certain tasks as described by Jean de La Taille in the poem â€Å"The Retired Courtier,† the words speak of the need to be a noble, to be a pure noble, to hold the position of a courtier [Doc 1]. King Louis XIII has proclaimed in the Declaration of Duels and Affairs of Honor that nobles bought into the nobility are wasting time fighting with the nobles of military decent should rather have spent that energy defending the country that gives them such authority in the first place [Doc 6]. King Louis XIII only wants the political emancipation from such a minor distraction as this controversy caused such a up roar of the masses. Gilles Andre de La Roque said, â€Å"You can’t just earn the title of nobility because you lack the family necessary for it† [Doc 9]. On that note, note everyone had the exact same idea as to what makes a noble, a noble. Marc-Antoine Millotet supported the rights of being a robe nobleman being that it was acquired by law, so as to make it just [Doc 7]. This belief was most likely due to the fact that he was a Judge thus, influencing the idea of law. Moliere created the scene in â€Å"Dom Juan† that nobility is not earned through birth, but by the actions of ced person [Doc 8]. He could have possibly thought that this because of his non-nobility status and his role thespianism, meaning only nobles would watch plays anyways. King Louis XVI changed the way the monarchy viewed the rights to nobility by stating you don’t have to fight in war to gain noble recognition any nobility involvement will do [Doc 10]. Although, people feuded about which noble was the right noble some didn’t even believe it should exist. Pierre de La Primaudaye thought nobility needed self-worth before such nobility were to even be inherited; he said you need to contribute to the family name [Doc 2]. Villagers of Mondeville in a testimony to the Parlement that nobility isn’t a perfect breed they shouldn’t hold such prestige over other people, saying that Pierre Morin believed his noble status gives him the right to mistreat anyone who is not royal or noble [Doc 3]. Henry, Prince of Conde spoke about the current nobility buying their way into offices, saying that there is no reward for virtue or tradition of family since all power now belongs to favors, alliances, kinship, and money [Doc 4]. Henry perhaps felt a need to say what was on his mind as he saw the immediate nobility change in the court around him causing much stress and indifference. Over the period of the late sixteenth century to the late eighteenth century nobility changed its influences on the public and the royal court this led to arguments such as the difference of the sword and robe nobles to the idea of not having nobles at all. This controversy will continue as the struggle for power continues in the higher classes in European governments or when the idea of monarchy ends entirely.

Healthcare Training in Simulated Environments

Healthcare Training in Simulated Environments Simulation Introduction â€Å"Clinical simulation is pretending for the purpose of improving behaviors for someone elses benefit (Kyle Murray, 2008, p.xxiv).† All respiratory therapists are trained to manage the airway of an unconscious patient. Endotracheal intubation is the most effective method of securing the airway but is a complex psychomotor skill requiring much practice. Historically, endotracheal intubation had been taught on patients, cadavers or animals, but this was not ideal. Mannequin training is one of the best options for instructing large numbers of students in a variety of skills (Gaiser, 2000) therefore the Respiratory Therapy program at TRU has adopted training on mannequins as a core component of their courses. Intubation trainers have been used for over 30 years (Good, 2003) but there is little published information on the relative merits of the available airway and intubation trainers. A variety of airway trainers with differing features are now commercially available from the low fidelity, part task trainer, that TRU respiratory therapy program utilizes, to the high fidelity, whole patient simulator that is becoming increasingly popular today. Training health care practitioners in a simulated environment without actual patients is a potential method of teaching new skills and improving patient safety (Issenberg et al, 1999; Devitt et al, 2001; Lee et al, 2003). pt safety Simulations are defined as activities that mimic the reality of a clinical environment and are designed to demonstrate procedures, decision-making, and critical thinking through techniques such as role-playing and the use of devices such as interactive videos or mannequins. A simulation may be very detailed and closely simulate reality, or it can be a grouping of components that are combined to provide some resemblance of reality. (Jeffries, 2005) definition of simulation Computer based simulations and part-task training devices can provide a certain degree of real-world application. These focus on specific skills or selected areas of human anatomy. High-fidelity patient simulators can provide real physical inputs and real environmental interactivity. To recreate all elements of a clinical situation, a full-scale or high fidelity simulation would be used. Costs of simulators will vary widely depending on purchasing costs, salaries, how faculty time is accounted for, and other factors. (Jeffries, 2005) simulators, high fidelity, costs Modern technology, such as high fidelity simulation offers unique opportunities to provide the â€Å"hands-on† learning. High fidelity simulation offers the ideal venue to allow practice without risk and there are an infinite number of realistic scenarios that can be presented using this technology. As an example, life threatening cardiac arrhythmias can be simulated on a life like fully computerized mannequin. Mo nitors, identical to those used in the clinical situation can replicate the arrhythmia and corresponding changes in vital signs. The ‘patient can be fully and realistically resuscitated with technical and pharmacological interventions. Viewing of videotaped performances allows personal reflection on the effectiveness of the case management. Morgan et al, 2006 example of use of high fidelity sim. High fidelity simulation provides a venue to teach and learn in a realistic yet risk free environment. The ‘patient is represented by a computer-controlled mannequin who incorporates a variety of physiological functions (e.g. heart and breath sounds, pulse, end-tidal carbon dioxide). An instrumentation computer network can replicate situations likely to be encountered in an emergency room, critical care environment or operating room. A second person controls the mannequin and the monitors. The simulator mannequin will respond on an accurate way to induced physiologic or pharmacologic interventions. The ‘patient will respond according to pre-set physiological characteristics (e.g. a young healthy adult or a geriatric patient with severe emphysema). In addition, the ‘patient has the ability to speak, move his arm, and open and close his eyes and has pupils that can dilate and constrict. The simulation room can be set up to appropriately reflect the environment, either an emergency room, a recovery room, or a fully equipped operating room. Attached monitors respond to a medical intervention. Feedback from participants in the simulated environment has attested to the ‘realism of the environment (Morgan Cleave-Hogg, 2000). Morgan et al, 2006 set up of HPS A simulator replicates a task environment with enough realism to serve a desired purpose and the simulation of critical events has been used instructionally by pilots, astronauts, the military and nuclear power plant personnel (Gaba, 2004). The fidelity, or the â€Å"realness†, of simulations can vary in many ways, such as the use of simple case studies, utilization of human actors to present clinical scenarios, computer-based simulations, and the use of high-fidelity patient simulators that respond to real-world inputs realistically (Jeffries, 2005; Laerdal, 2008; Seropian, 2003). Recently, literature has described that using full-sized, patient simulators are a way of creating â€Å"life-like† clinical situations (Fallacaro Crosby, 2000; Hotchkiss Mendoza, 2001; Long, 2005; Parr Sweeney, 2006). While simulation has been used by the aviation industry with flight training for years (Gaba, 2004), the use of a rudimentary human patient simulator in the health care fiel d was first introduced in 1969 to assist anesthesia residents in learning the skill of endotracheal intubation (Abrahamson, Denson, Wolf, 1969; Gaba DeAnda, 1988). The more realistic human patient simulators were not created until 1988 and were used primarily to train anesthesiologists (Gaba, 2004). Defining simulation in health care education The literature on human patient simulation has tried to define several of the terms used in this study. However, there is no general consensus on many of these terms, including a debate on whether the simulator is a mannequin or a manikin (Gaba, 2006). One key term that requires specific definition for this study is high-fidelity mannequin-based patient simulator. The term â€Å"fidelity† is used to designate how true to life the teaching experience must be to accomplish its objectives (Maran Glavin, 2003). Using this definition, fidelity becomes a scale where if given the objectives, a single piece of medical simulation equipment may be able to provide a â€Å"high-fidelity† experience for one objective but be â€Å"low-fidelity† for another objective. An example would be the insertion of a radial arterial catheter. If the objective were to only teach the psychomotor skills required for inserting the catheter, a relatively simple arterial blood gas access arm, part-task simulator would be adequate and provide a high-fidelity experience. But if the objective were expanded to include communication with the patient and members of the health care team, then the same device would suddenly become low-fidelity, as there is no feedback being delivered with catheter insertion and communication with the patient is not possible. Beaubien Baker (2004) noted that the term ‘fidelity is frequently documented as a one-dimensional term that forces a static classification of simulation devices. Individuals with this view would have difficulty agreeing with the use of the terms as explained in the previous paragraph. Maran and Glavin (2003) offered this definition: â€Å"Fidelity is the extent to which the appearance and behaviors of the simulator/simulation match the appearance and behaviors of the simulated system (p.23).† Yaeger et al (2004) broke fidelity down into three general classifications: low-medium-and high-fidelity and explained that low-fidelity simulators are focused on single skills and permit learners to practice in isolation while medium fidelity simulators provide more realism but lack sufficient cues for the learner to be fully immersed in the situation. High-fidelity simulators, on the other hand, provide adequate cues to allow for full immersion and respond to treatment interventions. For the purposes of this study, the following definitions will be used: 1. High-fidelity patient simulator A full-bodied mannequin that replicates human body anatomy and physiology, is able to respond to treatment interventions, and is able to supply objective data regarding student actions through debriefing software. 2. Low-fidelity simulator A part task trainer or a full-bodied mannequin that replicates human anatomy, but does not have physiologic functions (including spontaneous breathing, palpable pulses, heart and lung sounds, and voice capabilities), does not have a physiologic response to treatment interventions, and does not have a debriefing software system. Use the next two statements at the beginning of other sections on simulation: * â€Å"Simulation is a training and feedback method in which learners practice tasks and processes in lifelike circumstances using models or virtual reality, with feedback from observers, peers, actor-patients, and video cameras to assist improvement in skills (Eder-Van Hook, 2004, p.4).† * â€Å"Simulation is a technique†¦.to replace or amplify real experiences with guided experiences that evoke or replicate substantial aspects of the real world in a fully interactive manner (Gaba, 2004, p.i2).† When we are looking at the use of high-fidelity patient simulators in health professions education, we have to be aware of and not confuse the simulator with the simulation. As Gaba (2004) described, â€Å"Simulation is a technique not a technology (i2).† The mannequins or other devices are only part of the simulation. Dutta, Gaba and Krummel (2006) noted a gap in the research literature, stating, â€Å"A fundamental problem in determining the effectiveness of surgical simulation has been an inability to frame the correct research question. Are the authors assessing simulation or simulators (p.301)?† Simulation has many applications. The teaching of psychomotor skills seems an obvious use for simulation but there are other areas that simulation can be utilized effectively. Rauen (2004) listed several areas in addition to psychomotor skill training where simulation has been used. Her list included teaching theory, use of technology, patient assessment and pharmacology. Rauen (2004) notes that the â€Å"emphasis in simulation is often on the application and integration of knowledge, skills, and critical thinking (para 3).† History and Development of Simulation in Healthcare education The history of simulation in healthcare has been well documented by several authors including Bradley (2006), Cooper and Taquito (2004), Gaba (2004) and Rosen (2004) and began with the use of models to help students learn about anatomical structures. Although the use of mannequins as the simulation model is relatively new (Bradley, 2006), simulation using animals as models dates back over 2000 years. Mannequins were utilized as models in obstetrical care as early as the 16th century (Ziv, Wolpe, Small, Glick, 2003). The more modern medical simulators originated in the 1950s with the development of a part-task trainer called ‘Resusci-Anne that revolutionized resuscitation training (Bradley, 2006; Gaba, 2004). Part-task trainers are meant to represent only a part of the human anatomy and will often consist of a limb or body part or structure. These low fidelity modesl were developed to aid in the technical, procedural, or psychomotor skills, such as venipuncture, catheterization and intubation (Kim, 2005), allowing the learner to focus on an isolated task. Some models provide feedback (visual, auditory or printed) to the learner on the quality of their performance (Bradley, 2006; Good, 2003). Another general classification of patient simulators that combines some of the elements of both three-dimensional models and task-specific simulators is partial or part task simulators (Kyle Murray, 2008). Issenberg, Gordon, Gordon Safford, and Hart (2001) used the term procedure skills simulator for this type of device. Maran and Glavin (2003) stated, â€Å"part-task trainers are designed to replicate only part of the environment (p.24).† and replicate anatomy and physiology of a single portion of the human body. As described by Beubien and Baker (2004), the skills taught with part task simulators â€Å"segment a complex task into its main components (p. i53).† Rather than creating complex scenarios commonly done with high fidelity patient simulation, part task trainers permit students to focus on individual skills instead of more comprehensive situations. Examples would be an arm with vascular structure to teach arterial blood gas procedures or a head with upper airw ay anatomy to practice advanced difficult airway procedures. The second wave of modern simulation, with the development of full-scale, computer controlled, mannequin based patient simulators started in the 1960s with the development of Sim One (Bradley, 2006; Gaba, 2004; Good, 2003). SimOne had many of the features found on the high-fidelity mannequin-based patient simulators used today. SimOne was quite lifelike, and fitted with a blood pressure cuff and intravenous port. SimOne was able to breath, it had a heartbeat, temporal and carotid pulse and a blood pressure (Abrahamson, 1997). Patient simulators have become very sophisticated over the years and now allow a wide range of invasive and non-invasive procedures to be performed on them, as well as enabling teamwork training (Davis, Buono, Ford, Paulson, Koenig and Carrison, 2006). When they are set up in a simulated and realistic environment, they are often referred to as high-fidelity simulation platforms (HFSP) or human patient simulators (HPS) (Kim, 2005). Components of the human patient simulator (HPS) include a mannequin and computer hardware and software. The HPS has characteristics expected in patients such as a pulse, heart and lung sounds, and blinking eyes with reactive pupils. The mannequin also supports invasive procedures, such as airway management, thoracentesis, pericardiocentesis and catheterization of the bladder (Laerdal, n.d.). Medical Education Technologies, Inc. (METI) introduced the Human Patient Simulator (HPS) in 1996. It has subsequently followed with PediaSim in 1999, a simulator utilizing the HPS software but scaled down to mimic a child. In 2005, BabySim was introduced. While being the first to enter the market with a full-bodied mannequin for patient simulation purposes in resuscitation with the Resusci Anne in 1960, Laerdal Medical did not introduce a high-fidelity patient simulator until 2000 with the introduction of SimMan. This device does not possess all the high-level functionality of METI HPS, but does provide adequate fidelity for many medical emergency situations. The Laerdal Medical SimMan also differs from the others in that it does not operate on mathematical models for simulator responses. Instead, it operates on instructor controls combined with script-based control logics. The Laerdal Medical SimMan patient simulator is the device to be used in this study. Details of the simulators functions are found in appendix ____. Aside from high-fidelity mannequin based patient simulators, there are many other types of simulation used in healthcare provider education and training. Collins and Harden (1998), Issenberg, Gordon, Gordon, Safford, and Hart (2001), and Ziv, Small and Wolpe (2000) discussed several other forms of simulation. The list includes animal models, human cadavers, written simulations, audio simulations, video-based simulations, three dimensional or static models, task specific simulators and virtual reality simulation. (Add VR reference?) Perhaps the next step in the evolution of health care teaching modalities is virtual reality (VR) simulation. Commercial VR simulators now exist to teach various trauma skills (Kaufman Liu, 2001). In a study of the effectiveness of using a VR bronchoscopy simulator, students quickly learned the skills needed to perform a diagnostic bronchoscopy at a level that was equal to those who had several years of experience (Colt et al, 2001). Simulation has been used for many years in the aviation and nuclear power industries and other highly complex working environments in which the consequences of error are costly (Bradley, 2006). A simulator designed to mimic the anesthesia patient was first developed in 1988, and since then, the number of hospitals and universities buying simulators for educational purposes is increasing (Henrichs, Rule, Grady and Ellis, 2002). The human patient simulator is used in health care education because it is a high-fidelity instrument that provides both educators and students with a realistic clinical environment and an interactive â€Å"patient† (Feingold, Calaluce and Kallen, 2004). The cost of simulation is related to the level of fidelity and the technology being used. For high fidelity patient simulators, purchase costs can range from $30,000 for the Laerdal Medical SimMan or the METI ECS to over $200,000 for the METI HPS. Optional equipment available for these simulators can make the purchase costs even higher. In addition to the simulator, it is important to create a learning environment that replicates real-world settings, complete with appropriate medical equipment. Halamek et al. (2000) stated, â€Å"The key to effective simulation-based training is achieving suspension of disbelief on the part of the subjects undergoing training, ie, subjects must be made to think and feel as though they are functioning within a real environment (para 15).† Creating this environment adds additional costs to setting up a simulation-based medical education program. Advantages of using simulation in health care education Patient simulation of all types, including high-fidelity patient simulation, is becoming more common in many aspects and levels of healthcare provider education (Good, 2003; Issenberg, McGaghie et al., 1999; leblond, Russell, McDonald et al, 2005). The reasons behind the increased use of patient simulation include the advancement of medical knowledge, changes in medical education, patient safety and ethics. For new healthcare providers it is also important to consider the changing student demographic, as todays students are more comfortable with technology. Issenberg, McGaghie et al. (1999) pointed out several advantages to the use of patient simulators, stating â€Å"Unlike patients, simulators do not become embarrassed or stressed; have predictable behavior; are available at any time to fit the curriculum needs; can be programmed to simulate selected findings, conditions, situations, and complications; allow standardized experience for all trainees; can be used repeatedly with fid elity and reproducibility; and can be used to train both for procedures and difficult management situations. (p. 862)†. Advancement of medical knowledge Medical knowledge is continually growing with new tests, medications, and technologies that all bring about innovative understandings and expertise. The problem with educating health care providers with this new knowledge is that their curriculum is of a finite length therefore innovation in the curriculum is needed in order to prepare future health care providers. Issenberg, Gordon, Gordon, Stafford, and Hart (2001) made the following comments: â€Å"Over the past few decades, medical educators have been quick to embrace new technologies and pedagogical approaches†¦ in an effort to help students deal with the problem of the growing information overload. Medical knowledge, however, has advanced more rapidly than medical education†¦Simulation technologies are available today that have a positive impact on the acquisition and retention of clinical skills. (p.16) Changes in medical education Healthcare provider education has typically been taught using a lecture/apprenticeship model (McMahon, Monaghan, Falchuk, Gordon, Alexander, 2005) that relies on observation and repetition (Eder-Van Hook, 2004). Halamek et al. (2000) noted the traditional model of medical education has three components: the learner performs a reading of the literature, the learner observes others with greater experience, and then the learner develops hands-on experience. This is the traditional medical model of education that has been in use for over 2,000 years (Current state report on patient simulation in Canada, 2005). In relation to the traditional model, Issenberg, Gordon, Gordon, Stafford and Hart (2001) observed, â€Å"This process is inefficient and inevitably leads to considerable anxiety on the part of the learner, the mentor, and at times the patient (p. 19).† McMahon, Monaghan, Flachuk, Gordon, and Alexander (2005) stated this model â€Å"is inefficient in promoting the highest level of learned knowledge, as reflection and metacognition analysis occur independently, often without guidance and only after extended periods of time when students are able to piece together isolated experiences (p. 84-85).† Customarily, this format is often referred to as the â€Å"See one, do one, teach one† model of medical learning (Brindley, Suen Drummond, 2007; Eder-Van Hook, 2004; Gorman, Meier, Krummel, 2000; Yaeger et al., 2004). Halamek et al. (2000) identified several problems with the current medical education model which includes; 1. Reading of the literature does not produce competency. More active rather than passive participation in the learning experience is needed; 2. Learners may have difficulty determining if their model for observation is a good or poor model. Just because the model may be senior does not mean they are competent. 3. The variability of experiences in the apprenticeship model is high, therefore learners experiences will not be equal, and 4. Many training settings do not fully represent the complexity of the real world resulting in an inability of the learners to adequately practice their decision-making skills in a â€Å"real† environment. Yaeger et al (2004) reinforced these points stating that healthcare education rely on two fatally flawed assumptions. The first assumption is that all clinical role models are effective and skilled, and all behaviors demonstrated by these role models are worthy of replication. The second assumption is that the end of the training period implies that a trainee is competent in all the skills necessary for successful clinical practice (Yaeger et al, 2004). Yaeger (2004) also noted that in the apprenticeship model, there is a need for a preceptor but this preceptor may not have the necessary skills to be an effective educator. Patient safety A predominant theme in many discussions of high-fidelity simulation is the concept of patient safety. In the education of healthcare providers, there are sometimes conflicting goals. As Friedrich (2002) commented in quoting Atul Gawande, â€Å"medicine has long faced a conflict between ‘the imperative to give patients the best possible care and the needs to provide novices with experiences (p. 2808).† When looking at the broader topic of medical simulation, the concept of patient safety is a frequently mentioned subject (Bradley, 2006; Cleave-Hogg Morgan, 2002; Ziv, Ben-David, Ziv, 2005). Much of the incentive behind the focus on patient safety relates back to the Institute of Medicine 2000 report To Err is Human: Building a Safer Health system (Kohn, Corrigan, Donaldson, 2000). This study reported over 44,000 people and possibly up to 98,000 people die each year in United States hospitals from medical errors. The total annual cost of these errors is between $17 billion and $29 billion. Even more alarming is the fact that these findings represent only the hospital sector of the healthcare system. The number of lives affected would be even higher if other parts of the healthcare system were included such as long term care facilities and Emergency Medical Services. In its summary of recommendations, the report specifically mentions simulation as a possible remedy, stating â€Å"†¦establish interdisciplinary team training programs for providers that incorporate proven methods of team training, such as simulation (p.14).† In Canada, it was estimated there were 70,000 preventable adverse events in Canadian hospitals with an estimate of deaths associated with those errors ranging from 9,000 to 24,000 (Current state report on patient simulation in Canada, 2005). The Canadian Patient Safety Institute supports the use of simulation as a means of improving patient safety in Canadian hospitals. In the conclusion of its report on patient simulation, the institute stated: Growing awareness of adverse events in Canadian hospitals, combined with increasing emphasis on patient safety, has changed the traditional â€Å"learning by doing† approach to healthcare education. Anecdotal evidence reveals the promising potential of simulation to fundamentally change the way healthcare professionals practice and further hone their skills, interact across disciplines, and manage crisis situations. (Current state report on patient simulation in Canada, 2005, p.23) Ethical perspective One of the strongest statements made regarding the ethical perspective of simulations was presented by Ziv, Wolpe, Small and Click (2003). Under the title â€Å"Simulation-Based Medical Education: An Ethical Imperative†, the authors presented an argument that not using simulation was more than just an education issue, it was an ethical issue. As they report, there is often an over reliance on vulnerable patient populations to serve as teaching models when other resources exist that would provide adequate and possibly, more superior replacements. The education of healthcare providers requires a balancing act between providing the best in patient care while also providing learning opportunities for the healthcare professions student (Friedrich, 2002). To protect patient safety, actual patient contact is often withheld in the healthcare provider learning process to a later period in their education. One of the principle reasons patient simulation is being indicated as a partial remedy for the medical errors crisis is its ability to impact on a particularly vulnerable time in the learning process. As Patow (2005) cited, the â€Å"learning curve† faced by many healthcare professions students is a source of medical errors. He continued, stating that the realism of many of the currently available simulators is quite high and allows for procedures to be practiced to mastery prior to being tested on real patients. But simulations offer much more than just practice. Since medical errors often result from ineffective processes and communication, simulation allows teams â€Å"to reflect on their own performance in detailed debriefing sessions† (Patow, 2005, p.39). This opportunity to review, discuss, and learn from the simulation is an important step in the learning process. The use of patient simulation in the training of healthcare providers is not limited to new students. There is also a need to maintain education in the health professions and simulation can be utilized effectively in this area as well (Ziv, Small Wolpe, 2000). As in other reports, Ziv, Small and Wolpe (2000) restated the shortcomings of the traditional model and explained that simulation was not just for the beginner but also for the expert who is expected to â€Å"continuously acquire new knowledge and skills while treating live patients (p.489).† These authors feel simulation, when used across the range of health professions education, can make an impact on patient safety by removing patients from the risk of being practiced upon for learning purposes. Gaba (2004) pointed out there are also many indirect impacts of patient simulation on patient safety. These areas of impact include improvements in recruitment and retention of highly qualified healthcare providers, facilitating cultural change in an organization to one that is more patient safety focused, and enhancing quality and risk management activities. A final point on patient safety is the ability to let healthcare providers make mistakes in a safe environment. In real patients, preceptors step in prior to the mistake being beyond the point of recoverability or if the mistake occurs (particularly for those healthcare providers who are not longer students), there is a very limited instructive value to the case. Ziv, Ben-David, and Ziv (2005) stated, â€Å"Total prevention of mistakes, however, is not feasible because medicine is conducted by human beings who err†¦[Simulation Based Medical Education] may offer unique ways to cope with this challenge and can be regarded as a mistake-driven educational method (p.194).† They continued stating that Simulation Based Medical Education is a powerful learning experience for students and professionals where â€Å"students are permitted to make mistakes and are provided with the opportunity to practice and receive constructive feedback which, it is hoped, will prevent repetition of such mistakes in real-life patients. (p.194)†. Ethical Use of Simulation (incorporate these paragraphs into previous on pt safety) Health care educators, whether from nursing, respiratory therapy, or medicine, find themselves in similar situations in deciding how to teach patient management to their students. Bioethicists have long condemned the use of real patients as training tools for physicians (Lynoe, Sandlung, Westberg, Duchek, 1998). Unfortunately there have been times in which the student learning has occurred to the detriment of patients (Lynoe et al, 1998). However, with the advent of high-fidelity human patient simulation approaches to learning, it may be time to adopt this method of instruction in the development of interprofessional education. The Institute of Medicine (IOM) recently issued a report on medical errors and recommended the use of interactive simulation for the enhancement of technical, behavioural and social skills of physicians (Kohn, Corrigan Donaldson, 1999). Numerous accounts are found in the medical literature touting the use of human patient simulation in the education of health care personnel at all levels, from student to attending physicians. Patient simulation is used for training personnel in several areas of medical care such as trauma, critical care, surgery and anaesthesiology, mainly due to the extensive skill required to perform adequately the procedures and techniques relevant to these areas. Several researchers have demonstrated the effectiveness of simulation in the skill development of medical personnel (Morgan et al, 2003; Lee, Pardo, Gaba, Sowb, Dicker, Straus, et al., 2003; Hammond, Bermann, Chen Kushins, 2002). In areas with low technology, such as internal medicine and in acute care areas providing less procedural skills but greater decision making requirements, the use of simulation in the education of its clinicians has progressed (Ziv, Wolpe, Small Glick, 2003). Despite the growing support for the use of simulation in health care education, there is not yet enough evidence to support its use. Simulation Research in Medical Education In 1998, Ali, Cohen, Gana Al-Bedah studied the differences in performance of senior medical students in an Adult Trauma Life Support (ATLS) course. This course uses simulated scenarios to both teach and evaluate students performance in trauma situations. The students were divided into three groups; 32 medical students completed a standard ATLS course, 12 students audited the course (without participating in the sessions or taking the written exam) and a control group of 44 matched students who had no exposure to ATLS. Of note is that some participants from all three groups were doing clinical hours in trauma hospitals during this study while others were not. The participants were observed while managing the standardized (live) patient in simulated trauma and non-trauma scenarios. The participants management of the sessions was scored on

Chinua Achebe and the Language of the Colonizer Essay -- Essays Papers

Chinua Achebe and the Language of the Colonizer A powerful instrument of control used by the colonizing powers is the instrument of language. Language forms a huge part of the culture of a people - it is through their language that they express their folk tales, myths, proverbs, history. For this reason, the imperial powers invariably attempted to stamp out native languages and replace them with their own. As Ashcroft, Griffiths and Tiffin point out, there are two possible responses to this control - rejection or subversion. (The Post-Colonial Studies Reader, London: Routledge, 1995. 284) While Ngugi Wa Thiong’o is famous for advocating outright rejection of the colonialist language, believing that this rejection is central to the anti-imperialist struggle, Chinua Achebe has chosen the idea of subversion rather than rejection. According to Ashcroft, Griffiths and Tiffin, his writing â€Å"displays a process by which the language is made to bear the weight and texture of a different experience. In doing so it becomes anothe r language.† In The African Trilogy, Achebe uses the language of the colonizer to convey the Igbo experience of that colonization. The idioms, proverbs and imagery of these books all invoke his Eastern Nigerian culture, forcing the reader to accept on Achebe’s (linguistic) terms, the story he has to tell. Any reader of The African Trilogy comes away with at least a limited knowledge of Igbo words and phrases. Some words such as obi, chi, osu, and egwugwu be... Chinua Achebe and the Language of the Colonizer Essay -- Essays Papers Chinua Achebe and the Language of the Colonizer A powerful instrument of control used by the colonizing powers is the instrument of language. Language forms a huge part of the culture of a people - it is through their language that they express their folk tales, myths, proverbs, history. For this reason, the imperial powers invariably attempted to stamp out native languages and replace them with their own. As Ashcroft, Griffiths and Tiffin point out, there are two possible responses to this control - rejection or subversion. (The Post-Colonial Studies Reader, London: Routledge, 1995. 284) While Ngugi Wa Thiong’o is famous for advocating outright rejection of the colonialist language, believing that this rejection is central to the anti-imperialist struggle, Chinua Achebe has chosen the idea of subversion rather than rejection. According to Ashcroft, Griffiths and Tiffin, his writing â€Å"displays a process by which the language is made to bear the weight and texture of a different experience. In doing so it becomes anothe r language.† In The African Trilogy, Achebe uses the language of the colonizer to convey the Igbo experience of that colonization. The idioms, proverbs and imagery of these books all invoke his Eastern Nigerian culture, forcing the reader to accept on Achebe’s (linguistic) terms, the story he has to tell. Any reader of The African Trilogy comes away with at least a limited knowledge of Igbo words and phrases. Some words such as obi, chi, osu, and egwugwu be...

Friday Night Lights Essays -- Movie Film Football Essays

Friday Night Lights   Ã‚  Ã‚  Ã‚  Ã‚  Is High School football a sport, or is it more than that to some people? Recent newspaper headlines include such items as coaches abusing student athletes; fathers of athletes murdering coaches, and mother’s disabilitating cheerleading candidates to assure their daughters make the cheerleading team. In Odessa, Texas high school football is a major contributor to the society of a small town in Texas society. Every Friday night, 50,000 people fill the stadium to see high school students put their lives on the line to win a football game. H. G. Bissinger writes a novel called Friday Night Lights, about a year in 1988 where High School players prepare and play on the High School team, and what an impact they have on a small city in Texas.   Ã‚  Ã‚  Ã‚  Ã‚  The novel begins with preseason football in the heat of a Texas summer. The players and coaches practice over 4 hours a day in 100-degree weather. The media is affecting every player pushing for a state championship and college scouts at every practice. A star player named Boobie Miles is in the spotlight and is expected to attend and earn a scholarship to a large state college. The community cannot wait for the season to start to see the greatest team in Texas history, continue the winning tradition of the Permian Panthers. In one of the first games, Boobie Miles sustains a serious injury and will likely play again. Coach Gary Gaines, the head coach, had almost every play setup up for Boobie and will have ...

Exhibition Essay

Introduction â€Å"A good exhibition programme will sell itself. The money spent on marketing would be better spent on the exhibition themselves† In the business environment, there is a lot of competition that every business faces in its day to day operations. This means that if a business cannot keep up with the competition or beat its competitors then there is a high likelihood of it collapsing, something that will highly cost the investors. Therefore, every business must ensure that it is able to meet its main objective which in many cases is to make and maximize profits through high sales. To achieve higher or increased sales, business investors can apply various strategies of winning customers and overcoming the stiff competition in the business environment. For a business to be able to accomplish higher or increase in sales and obtain more customers who will in turn result into higher profits for the business, the investors can apply marketing strategy as a form of making their products known to customers which is may be a bit costly t the business since it will have to incur various expenses. On the other hand, a business can opt for exhibition as a form of selling its products to its customers. Exhibition can simply be defined as a presentation and a display of various items that have been selected to attract customers and induce sales. Exhibition Programme as a Marketing tool An exhibition program is the strategy put in place by a business of presenting and displaying a selection of various products of a business for customers to purchase and to attract new customers. Having a good exhibition programme in a business will sell itself to customers and will help increase the sales of the business. This means that the money used by investors in areas such as marketing strategies can be spent on exhibition so that the business can achieve more sales and hence more profits for the business. Exhibitions also know as trade fairs, expos or even trade shows can help achieve various results for a business as will be discussed here. In many occasions, the exhibitions are in most cases organized by various interested parties so that various organizations in a certain specific industry or who have a specific interest can showcase and give a demonstration of the various latest products, study activities, and even services of competitors and also to have a look at the current trends in the business industry and the opportunities that may be available for the business to venture in. There are some exhibitions which are always open to the public while there are others which can only be attended by various company representatives who are members of that trade and also the members of the press for coverage of the exhibition (Siskind, 2005). Through the years exhibitions have been identified as one of the most effective and efficient tool that is powerful and effective for doing business. An exhibition involves the business investors being able to meet the customers face-to-face and hence create a great target opportunity for the business to achieve the various trade objectives that it has. Exhibitions are known to be one of the most cost effective for of reaching out to the customers since the business investor is able to reach the customers at one time and in one place that does not involve moving the location. Therefore, it is notable that exhibitions have various advantages for a business if a good exhibition programme is created and implemented by the business investor (TileagÄÆ', & Cosmescu, 2012). Advantages of Exhibition Exhibition as a means of trade for a business has various advantages to any form of business if created and implemented in a good way as compared to marketing strategies. Discussed below are the advantages that a business will derive from a good exhibition programme implemented by an investor: Customer contact In exhibitions, the business investors have the opportunity of meeting the customers face-to-face in one time and in one place. This means that the trade shows or exhibition provides a very excellent and conducive environment for the business investors to initiate contacts with customers who are new to the business. This helps the business investor to be able to develop new trade leads for the products of the business since the investor is able to answer any questions that the new customers may have concerning the products that the business is offering (Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft, 2010). The business has the first hand opportunity of giving detailed information to the new customers about their products that are under exhibition and in turn this will help in creating a new customer base for the business. In addition to the new customers whom the business investor has the opportunity to win over for the business and creating new customer base, the business investor is also able to renew its old contacts with the valued clients of the company or business firm. There are times when businesses lose their old clients due to various reasons. Through a good exhibition programme, the business investor is bale to renew the lost contacts with its previous customers and also to inform the old customers of the new products that the company may be offering in addition to the improvements that the business has made on the previous products that it was offering (Frain, 1999). Opportunity to create an Image for the Business Through exhibitions, the business investor is able to meet new and old customers some of who may not e familiar with the business. The contact that the business investor has with the customers offers an opportunity for the investor to create and improve the image of the business towards the customers. Customers who had a bad perception about the business will be able to have firsthand experience of knowing more about the business and the products of the investors and get clear understanding of how the business operates and what products the company is offering to its clients (Johnston, & Beaton, 1998). This means that, not only will the company be able to win ore customers but it will be able to give firsthand information to the customers which will help in improving the image of the business. A good image for the business means that customers will want to associate with the business; hence those customers who visit the exhibition will also inform other people about the business. This will act as a way of advertising the business through word of mouth from those customers who had the firsthand experience with the business at the exhibition. Therefore, it is quite notable that exhibitions not only bring new business contacts but also helps to strengthen and maybe restore the image of the business which is important for every business to succeed. Product and service launch platforms Many businesses always face the challenge of launching their products and services to the market. Launching of a new product or service by a company can be very challenging to any business and can also be costly in terms of advertisements as a form of marketing for the new products and services. Many platforms that business investors can use to launch their new products or services are always costly and at times may not be effective in reaching out to as many customers as possible. To overcome this challenge that is involved in the launching of new products or services to the market by business investors, exhibitions offer a much better platform for the business investor to launch their products or services. Exhibitions in many cases involve live presentations and various demonstrations of the products or services of the company to the customers. This means that the products or the services are able to â€Å"speak† for themselves and influence the customers to make purchases or even obtain the services even if they were not prepared to do so in the first place. When customers are able to see for themselves the use of a product or the importance of a product at first hand, they tend to have the urge to try out the product or service so that they can find out if whatever they saw during the live presentations and demonstrations are actually the results that they can obtain from using the particular product or service which has been launched into the market. This means that the process of selling the new products or services is accelerated (Frain, 1999). When the customers are influenced to purchase the new products or services that have been launched at the exhibition trough live presentations and demonstrations, the sales of the products or services are likely to increase, and this will mean that new sales will be generated for the company at a quicker rate than through marketing. Launching of a new product or service through live presentations or demonstrations at the exhibitions means that the company will not incur a lot of costs that are always involved in the launching of new products or services (Johnston, & Beaton, 1998). Marketing communications In the exhibitions or trade fairs, there is always a lot of focus that is always put on the company and the products r services that the company is offering. Many exhibitions involve the media and hence the attention of the media is always on the company and the products or services of the company. This means that the business investor has an opportunity of focusing his/her public relations efforts on raising the profile of the company and that of the products or services of the company. This will also help in improving the image of the company. Since the focus of the media attention is on the company and the products or the services that the company s offering, there is an opportunity for the company to advertise itself without incurring any extra cost on advertisement of the company’s products or services.   The exhibition offers a platform for improvement of the company’s public relations since the company comes into closer contact with the public than it could do through areas such as advertisements. This will also help in improving the image of the company and the image of the products of the company by building trust and good relations with the customers who have visited the exhibition. Therefore, exhibitions will not only help in developing great public relations, building company’s image but also will help in opening new markets for the company (Frain, 1999). A high return/expense ratio Every business investor has one aim in business which they strive to accomplish through every operation that the business undertakes. The main objective for any business investor in a business environment is to make and maximize profits. For the business to obtain profits it must incur costs that are involved in the running of the business. Costs in business may be in form of advertisements, production and any other operational costs for the company. Higher profits and maximization of profits can only be achieved by a business if the business ensures that the costs that it incurs are less and do not exceed their sales. To achieve this, a company must ensure that it employs strategies that will help in minimizing costs involved in its operation while at the same time maximizing its sales for higher profits. The returns must always be higher while the expenses must always be lower in any successful business. This means that a business must always be able to obtain high returns from its sales when compared to the expense that the business has incurred in its operations. Exhibitions help businesses in achieving this objective of higher returns compared to the expenses incurred. The expenses that a business will incur in its operations when conducting exhibitions is less when compared to other forms of marketing such as advertisements. Exhibitions also create an opportunity for higher sales for the business since the company is able to attract more customers through close customer contact, live presentations and demonstrations. Since exhibitions are conducted in one time and in one place, any costs involved such as transportation costs are minimised, customers are able to find the products of the company in one place without having to move from one place to another (Johnston, & Beaton, 1998). This means that exhibitions have a higher return/expense ratio, something which every business always strive to achieve. The higher return/expense ratio is as a result of the following reasons: Many customers or attendees who come to the exhibitions always arrive with a particular agenda or a need which they seek to accomplish at the exhibition. This means that the customers who arrive at the exhibition will not cause the business to incur more expenses in attracting the customers except for what has already been incurred to prepare for the exhibition. In the exhibitions, the business investors do not require to make any sales calls to close the deals with the customers since most of the people who attend have their agenda already set. This means that the business will not incur any extra cost involved n making sales calls since the live presentations and the demonstrations of the company’s products or service are enough to lead the customers to purchase the products or services of the company. Compared to product or services sales calls which are quite costly, the exhibition leads do not require a lot of expense to accomplish or close a deal. Field sales require sales calls to be made by the company but in the exhibitions on the demonstrations and live presentations are enough. This means that exhibitions are much cheaper in helping the business to achieve its main objective of maximizing profits and minimizing expense hence higher returns/expense ratio which is good for the business. Exhibition provides an avenue for the exchange of information between the exhibition attendees and the companies that are displaying their products or services at the exhibition. At the exhibition, the business investor has the opportunity to pass information to the customers about the products or services that the company is offering since the investor comes into face-to-face contact with the new and old customers. These customers will in turn act as a tool of advertising the products and services of the company to those other potential customers who never went to the exhibition. The customers help in advertising the company’s products and services through word of mouth. This helps the company to reach more potential customers without incurring extra costs of advertisement. Therefore, exhibitions help the company to achieve higher return/expense ratio which will in turn mean the company will be able to maximize profits (Frain, 1999). Business-to-Business trading Exhibitions also play an important role in a business if a good exhibition programme is created and implemented by a business. Through exhibition, a company is able to meet with other business investors. This will enable the business to exchange business ideas and information which might be helpful to the running of the business. Exhibitions help the investor to identify and establish new joint ventures and projects by other business investors which may result in partnership hence helping to expand the business. This is because, at the exhibitions, the business investor may meet other business investors who share the same business ideas and beliefs which then could translate into new ventures for the business (Ellis, 2010). New Recruitment There are some many people who attend exhibitions some of who are potential business agents, distributors or even employees for the business. Through the opportunity of face-to-face interaction between the business investor and the exhibition attendees, the business investor has the opportunity of identifying and recruiting new business agents, distributors and even staffs for the business. The business investor does not incur any extra cost in this activity since they are able to meet the potential agents, distributors and even staffs face-to-face without having to locate them. This also helps in saving time in terms of searching for new agents, distributors or even employees (Ellis, 2010). Easy Market Research and Information Gathering When a business investor involves in exhibitions, they have the opportunity of meeting the customers face-to-face. The business investor through live presentations and demonstrations of the products or services of the company is able to obtain an immediate feedback from the new customers or the old customers on the various products or services that the company offers. This can be done through free samples and the live presentations and demonstrations. Since there is face-to-face contact, the customers are able to provide an immediate feedback about the product or the service (Morley, & Lees, 2009). The company can use these feedbacks to improve on its products or services or simply to maintain the quality depending on the feedback they obtain. The company does not have to wait for too long to obtain customer feedback. The feedback obtained by the company at an exhibition can be used immediately by the company to help it achieve more results for its products or services. In addition, through the feedback the company is able to obtain at an exhibition, the company is able to understand the needs of the customers and in turn react immediately to those needs than the competitors in the same market (Huang, & Lund, 2009). Focusing on the needs of the customers is crucial to a business and also helps the business to overcome competition and hence immediate feedback through the interaction at the exhibition, helps the business to keep its focus on the actual needs of the customers. The exhibitions also helps in understanding the strengths and weakness of the competitors since the research results and feedback obtained during the exhibition, can help the business in knowing what areas of business it can improve on to fight off competition. Exhibition helps the business to understand how competitors react to the needs of customers and also to learn the various changes that are taking place within the industry of the business. Research and immediate customer feedback obtained by the company during the exhibition helps the company to stay ahead of the competitors through product or services advancement and the use of new technology. The graph below illustrates the effectiveness of various channels of marketing in the exchange and gathering of information in any business environment: From the Figure 1 above, it can be noted that exhibitions and Personal sales share the same percentage in terms of exchange and gathering of information for the business when engaging customers and other potential business partners. This is due to the reason that, under exhibitions and personal sales, there is close contact with the customer hence the higher chances of getting information in an easy and quicker way. Convenience Marketing requires large sums of money to conduct in a business. This means that the business will not be able to achieve higher profits. On the other hand, in an exhibition, the business needs only to hire a stand where it will display its products and services. This is quite a convenience for the company since the company will not have to spend a lot of money while at the same time the impact of the exhibition will be greater than that experienced with marketing such as advertisement. For those business investors who are not sure of the amount of return on investment they will achieve when first attending an exhibition, this is a very convenient way o introduce products or services to the public at a cheaper cost (Solberg, 2013). Flexibility Every business seeks a way of undertaking its operations while at the same time having the opportunity to change whenever necessary and still achieve its main objective of higher profits. Exhibitions offer an opportunity to be flexible since the business investor has the ability and freedom to customize his/her exhibits for each exhibition that they have to attend. This means that the business investor has the opportunity to experiment on matters such as size and also has the opportunity to configure their exhibits to see and find out what works best for the schedule of exhibitions that the company has to attend in its quest to make profits and expand its markets. Cost effectiveness Exhibitions are quite cost effective to any business especially through the hiring of the exhibition stand. It is also cost effective since exhibitions provide extra options whereby, the business investor is able to stretch the budget for the exhibition to include many other new options that the business investor may not have been able to afford. These may include issues such as dramatic lighting, brochure racks, furniture and even extra large formatted graphics among others which can be added to create a greater impact for the business exhibition at no extra cost hence making exhibitions a lot cheaper than marketing strategies such as advertisement (Raluca, & Cristina, 2008). The graph below helps to demonstrate the effectiveness of exhibition as a method of promoting the products or services of a company when compared to the other channels or strategies such as direct marketing, Print advertising, Public relations, and the internet: From the Figure 2 above, Series 1 represents the Benefits of Products and Services when the various strategies are applied by a business in selling of its products and services. The above Figure 2 demonstrates that a good exhibition programme is quite effective in helping the business to benefit from its products and services since it is able to realize more sales when compared to the other channels of product or service marketing. Series 2 in Figure 1 above represents the impact of the various channels on the building of public relationships with the customers and other potential customers or business partners. From the graph, it can be noted that exhibitions gives a higher percentage when it comes to issue of building public relationship with the customers and potential business partners. This is due to the reason that, under exhibition, the business investor is in close contact with the customers and the potential business partners hence a greater advantage in building public relationship that is stronger (Solberg, 2013). The internet is the poor performer in terms of benefits of the products and services of the company since some aspects such as customer contact is not available. Therefore, it can be said that exhibition, as a mode of product and services marketing has a greater impact in terms of achieving the main objective of every business of maximizing profits and also creating and maintaining great public relationship with customers and the potential investors. The other advantage that is derived from exhibitions is that the business investor has the opportunity to observe and evaluate the products of the competitors of the business. This will enable the business investor to know the strengths and weaknesses of the competitors in terms of the products that they are offering to the customers. Knowing the products or services that the competitors of the business are offering gives the business an added advantage since the investor is able to know what changes to make on their product or services so that they are superior to the products of the competitors (Mei-Chin, & Sui-Ming, 2013). Having superior products or services to those of the competitors will mean that the business is capable of overcoming the competition in the market. Problems Associated with Exhibitions Even though exhibitions may be the best form of business promotion for products and services, there are various challenges or problems that business investors will be faced with in the process of participating in exhibitions or trade shows. Some of those problems are such as increase in costs of construction and exhibits, personnel travelling, boarding and lodging fees which add to the cost of conducting the exhibitions (Honess, 1997). In addition, the choice of which exhibitions to participate in, how much to be spent on every exhibition, and ways of building exhibits that will be attractive to customers are some of the other challenges that are faced by business investors who engage in business exhibitions to sell and promote their products and services. Ways of overcoming challenges involved in Exhibitions There are some considerations and issues that a business investor will need to put in mind so that they can engage in a successful exhibition. In addition, to achieve the above advantages for the business through exhibitions, business investors need to plan and create an exhibition programme that is good and capable of achieving the above advantages and bring high returns for the business (White, 2013). The following are some of the considerations and objectives that a business investor will need to set when engaging in exhibition as a form of promoting the products or services of the company to achieve maximum results: Overall purpose of participation Every business encounter such as involvement and participation in exhibitions requires that a business investor must have an objective they want to achieve through the exhibition. There must be a goal to be accomplished at the end of the exhibition and without setting out the objective or purpose of participation, then success in an exhibition will not be achieved ( Thomas, 1995). Creating actual Sales Business investors who participate in exhibitions must ensure that there are actual sales made during the exhibition. This should be the main objective of participating in an exhibition since more sales translates into more profits for the business. There is no business that wants to incur costs and realize no sales. Therefore, the exhibition must help to realize actual sales for the business for it to be considered successful and beneficial. Identifying potential customers For a successful exhibition, a business investor must have an objective of identifying and obtaining potential new customers for the business and improving on the relations with the older customers. This ensures the business of an added market and creating a new market for the products and services of the company. In addition, the business investor must be able to obtain sales leads for the business. This will enable the business to make sales without making sales calls which are costly. Gathering Competitive Intelligence For a successful exhibition, the business investor must ensure that they are able to obtain competitive intelligence that will give them an added advantage over the competitors. Every business investor who attends an exhibition must be able to information that is relevant for the business and which can help the business to better its performance and achieve higher profits (Havaldar, 2005). Target audience to be reached There are different types of people who attend the exhibitions. For success of the business in an exhibition and to be able o achieve maximum results from the exhibition, the business investor must be able the audience that they want to reach out to with their products and services. Identifying the suitable and targeted audience makes it easy for the business investor to sell their products and services to the targeted market since the products and services will have been made to suit that particular targeted audience. Therefore, based on the various specific objectives that a business investor has laid down for the business, he/she is able to make a decision on which exhibitions to attend that will bring maximum results for the business and at a cheaper cost (Thomas, 1995). Conclusion There are many forms of business promotion that an investor or companies can apply to promote their products or service and achieve results. Businesses have a main aim and objective of maximizing profits at the lowest costs possible. Some of the methods of product or service promotion are costly and the results achieved may not be impressive. Therefore, compared to the other forms of business product or service promotion, exhibition comes out as one of the most effective tool of marketing products or services of a company. 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